At SeatGeek, our mission is to make it easier to experience the thrill of live events. Today we’re excited to unveil a new brand that helps us achieve this goal.

Our new brand communicates what we believe a ticketing experience should be like: simple, smart, trustworthy, and fun. We work day in and day out to create this kind of experience and now have an identity that reflects these core values.

Simple

Buying good tickets shouldn’t be a struggle. On SeatGeek you can buy and sell tickets in just a few taps. By removing friction we hope to empower more people to see their favorite live events.

Smart

Deal Score™ analyzes thousands of tickets to help you easily spot the best deal. Carefully crafted maps let you see the view from your seat from the palm of your hands. These are just a few of the ways we leverage data and technology to help you enjoy more live entertainment.

Trustworthy

We pride ourselves on making the ticketing experience as trustworthy and transparent as possible. Every ticket on SeatGeek is backed by a 100% guarantee. Additionally, all of our prices include fees and shipping costs so there are no surprises at checkout.

Fun

While buying and selling tickets won’t ever be quite as fun as the main event, we do our best to add playful elements where we can.

The ticketing industry has come a long way over the past several years, but there is still a long way to go. By communicating our core values through our new brand we hope to spread our fan-first mentality and continue to push the industry forward for music junkies, sports fanatics, casual event goers, and everyone in between.

See the new look in action.